Business Insider 
Ten Years of Data Driven Success

Sister media companies Business Insider and Insider marked their 10th anniversary with a new name, Insider Inc, and a move to a new global headquarters in Manhattan’s Financial District. The environmental graphics across the office reference and celebrate Insider Inc’s and expanding influence in the worlds of business and lifestyle media by visualizing readership data, content from articles, and other unique metrics.

Client
Insider Inc.

Location
New York, New York 

Project Type
Wayfinding, Workplace

Client Type
Corporate, Media

Business Insider 
Ten Years of Data Driven Success  

Sister media companies Business Insider and Insider marked their 10th anniversary with a new name, Insider Inc, and a move to a new global headquarters in Manhattan’s Financial District.

The environmental graphics across the office reference and celebrate Insider Inc’s and expanding influence in the worlds of business and lifestyle media by visualizing readership data, content from articles, and other unique metrics.

Client
Insider Inc. 

Location
New York, New York 

Project Type
Wayfinding, Workplace

Client Type
Corporate, Media