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Business Insider

With a goal of recognizing Business Insider and Insider’s positions as a source of both information and inspiration for their readers, GHD Partners designed dynamic, data-driven environmental graphics using statistics and content ranging from readership and viewership numbers to headlines, interview transcripts, and article-specific facts. Articles highlighting businesses or products were used as content for graphics and room names, with data pulled from the sales increases, business growth, and positive effects that the publishing of the articles had on the businesses they featured. Long-format stories and other traditional articles were represented by abstract forms created by dissecting, remapping, and reconstructing stories’ word count, frequency, readership, or narrative arcs.  

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