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375 Park Avenue Ruben Toledo

GHD was contracted with bringing new life to an architectural masterpiece: the Seagram Building designed by Mies van der Rohe at 375 Park Avenue. Inspired by the building’s past, present and future, GHD partnered with the artist Ruben Toledo to create a marketing campaign for the architectural icon in celebration of the Seagram Building’s revitalization. Ruben Toledo captured the Seagram Building in a refreshing and compelling multitude of sketches and illustrations, which GHD then incorporated into the design of the campaign and limited edition monograph.

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